Ruben Loendersloot, Director

Ruben has years of experience bringing people and organisations together to get things moving. He is educated as a traffic and mobility planner and has meanwhile developed a specialism in cycle policy-making and implementation, always ready to build bridges (and bike lanes!) between various stakeholders. He is co-creator and initiator of various high-profile cycle routes himself. Ruben has led many projects in both The Netherlands and Germany and enjoys being a speaker on conventions.

Bas Braakman, Mobility Consultant

Bas is an independent urban mobility planner who offers his expertise on cycling mobility planning and design via his own Braakman Bicycle Consultancy. His partnership with us allows him to exchange ideas and best practice, sometimes delivering on joined projects. Bas worked on cycling strategies and projects in the Netherlands, France, Ireland, Colombia, Chile, Mexico and Ecuador. In the past he worked for Grontmij consultancy (now Sweco). From 2006 to date he has been working as bicycle policy advisor for Eindhoven City Council.

Nathana Parise, Mobility Consultant

Nathana is a creative person who continuously strives to improve the quality of life in our cities. With a strong multidisciplinary background in architecture, planning and design, she is eager to be part of the transition to a more sustainable world that focuses on active and inclusive mobility. With a Bachelor of Architecture and Urbanism in her pocket, she combines her work with us with a Master’s degree study in Spatial Planning at the University of Groningen.

Valentina Yonz, Mobility Consultant

Valentina studied Architecture and Urbanism in Lima – Peru and did a master’s degree in Urbanism and Policy Design at Politecnico di Milano in Milan – Italy. She worked on different project scenarios related to urban planning, identifying and understanding problems, proposing guidelines, policies and solutions to ultimately present master plans. She enjoys working in a team and is results oriented.

Sabrina Assourian, Office Manager

Sabrina is a “do-er”​ who performs tasks with the utmost reliability that would otherwise be set aside. She ensures that projects are completed on time, with care and precision. Sabrina studied English at California State University Stanislaus, and in addition to her work with us, teaches English language courses, is a Career Coach, and provides software/PC training.