Pedal Power for women in Colombia

When promoting cycling as a daily means of transport, the needs of women in relation to cycling are often overlooked. In many countries, cycling is in the first place associated with the sport of cycle racing, which is traditionally male dominated. When making the image transformation of cycling for sports to cycling for transport can be made, the male association should not be underestimated. Extra efforts should be made to get the female population on bikes.

The Mobility Master Plan for The Aburrá Valley in Colombia is addressing this issue. It endevours to cater for women by focusing on safety (not just road safety, but also social safety on cycle streets), policy-development, promotion and education especially for women. A good best-practice example can be found in Lima, where cycling was used to empower the inclusion of women by organising group rides for women. Policies are now also implemented to educate children from young age on sustainable mobility, environment and use of the bicycle. In this way, both boys and girls can now grow up with the concept that cycling is for everyone.

Loendersloot International is keen to address the gender inclusion on its international projects and webinars. Especially in developing cycling nations, it is important to have a good focus on barriers to cycling for specific population groups. By including these groups in the policy-making process, levels of awareness can be risen and issues can be addressed accordingly. We are happy to provide a presentation on this issue and to include its merits in our projects.